Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals

Executives and managers in many companies are being severely challenged by today’s low cost competitors – competitors that offer “good enough” products and services at very attractive prices. Beating Low Cost Competition offers a step-by-step structured approach to help think through the issues and options, and to select the most appropriate strategy and implementation plan for dealing with them. Adrian Ryans examines how a variety of companies are responding to the threat of low cost competitors, and analyses how effective these strategies are. The leadership and cultural challenges that many companies face in responding to low cost competitors are also discussed, and examples, interviews and case material from global organizations such as Tesco, IBM, Deloitte, and Boeing are used throughout. Ultimately, the insights gained from the book will lead to better and more profitable business decisions. 

 

Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has led and taught programs for many leading European and North American companies including: GE, IBM, Holcim, Deloitte, Tektronix, and the Bank of Montreal.