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Midgley, David

The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market

Midgley, David - The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market, ebook

33,75€

Ebook, PDF with Adobe DRM
ISBN: 9780470744840
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Printing98 pages with an additional page accrued every 8 hours, capped at 98 pages
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The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:

- Creating advantage in the minds of many

- Chartering innovation within the organization

- Preparing, developing and supporting the right team

- Placing customers at the centre of innovation

- Changing the organization to deliver the innovation

- Motivating the right partners and sharing the returns

- Building momentum in the market

Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.

Keywords: innovation, blue sky, creative, creativity, creative capital, value innovation, innovation management, knowledge management, managing creative

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
328 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470744840
Printed ISBN
9780470724538

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