Buchholz, Andreas
The Impossible Advantage: Winning the Competitive Game by Changing the Rules
This book:
- Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.
- Explains that you don’t need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.
- Shows you that you can become a ′game changer′ and gain a seemingly ‘impossible’ advantage even over far larger competitors, no matter how large your market or how small your segment is.
- Introduces you to four compelling ‘Game Changing Strategies’ that work for managers from any industry or business sector.
- Author(s)
- Buchholz, Andreas
- Wiley, Ned
- Wördemann, Wolfram
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2009
- Language
- en
- Edition
- 1
- Page amount
- 224 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780470743058