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Tsiptsis, Konstantinos

Data Mining Techniques in CRM: Inside Customer Segmentation

Tsiptsis, Konstantinos - Data Mining Techniques in CRM: Inside Customer Segmentation, ebook

81,90€

Ebook, ePUB with Adobe DRM
ISBN: 9781119965459
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Printing112 pages with an additional page accrued every 7 hours, capped at 112 pages
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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
376 pages
Category
Natural Sciences
Format
Ebook
eISBN (ePUB)
9781119965459
Printed ISBN
9780470743973

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