Tsiptsis, Konstantinos
Data Mining Techniques in CRM: Inside Customer Segmentation
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
- Author(s)
- Tsiptsis, Konstantinos
- Chorianopoulos, Antonios
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2009
- Language
- en
- Edition
- 1
- Page amount
- 376 pages
- Category
- Natural Sciences
- Format
- Ebook
- eISBN (ePUB)
- 9781119965459
- Printed ISBN
- 9780470743973