Login

Langford, David

Strategic Management in Construction

Langford, David - Strategic Management in Construction, ebook

72,20€

Ebook, PDF with Adobe DRM
ISBN: 9780470680049
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
Copy to clipboard13 excerpts

This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions.

Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations.

The book will provide a valuable tool for the strategic development of construction firms.

"Ten years separate the editions during which period a significant number of British, (and other), construction firms which had survived generations of proprietors merged, changed beyond recognition or ceased trading. One can not but wonder if publication of a work on strategic planning some twenty year earlier might have saved some of them." Construction Manager

"The book presents the essential elements for managing at this higher level and should be a must for any construction professional who aspires to an executive position in industry as well as any student for construction management, project management and organizational management in construction. It comes highly recommended" Engineering, Construction and Architectural Management

Keywords: TECHNOLOGY & ENGINEERING / Civil / General TEC009020

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
2
Page amount
256 pages
Category
Technology, Energy, Traffic
Format
Ebook
eISBN (PDF)
9780470680049
Printed ISBN
9780632049998

Similar titles