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McDonald, Malcolm

Marketing Plans: How to Prepare Them, How to Use Them

McDonald, Malcolm - Marketing Plans: How to Prepare Them, How to Use Them, ebook

52,10€

Ebook, ePUB with Adobe DRM
ISBN: 9780470670125
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Printing150 pages with an additional page accrued every 5 hours, capped at 150 pages
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Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning.  This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action.  The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market.  All case material and examples have also been revised.

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2011
Language
en
Edition
7
Page amount
500 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470670125
Printed ISBN
9780470669976

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