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Pradeep, A. K.

The Buying Brain: Secrets for Selling to the Subconscious Mind

Pradeep, A. K. - The Buying Brain: Secrets for Selling to the Subconscious Mind, ebook

27,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470646847
DRM Restrictions

Printing75 pages with an additional page accrued every 10 hours, capped at 75 pages
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If You Understand Brain Basics, You'll Sell More

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to
• Brain-friendly product concepts, design, prototypes, and formulation
• Highly effective packaging, pricing, advertising, and in-store marketing
• Building stronger brands that attract deeper consumer loyalty

A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
250 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470646847
Printed ISBN
9780470601778

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