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Geddes, Brad

Advanced Google AdWords

Geddes, Brad - Advanced Google AdWords, ebook

39,70€

Ebook, ePUB with Adobe DRM
ISBN: 9780470640739
DRM Restrictions

Printing126 pages with an additional page accrued every 6 hours, capped at 126 pages
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Master Google AdWords and get more out of your campaigns

What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.

  • Covers the essential and advanced capabilities of Google AdWords
  • Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more
  • Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts
  • Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns
  • Reinforces concepts through fascinating, real-world case studies
  • Includes a $25 Google Adwords Gift Card for new customers

If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!

Keywords: books on Google AdWords, book on Google AdWords, advanced Google AdWords, how to create an AdWords campaign, maximizing an AdWords campaign, techniques for AdWords campaigns, pay per click advertising, pay-per-click advertising, PPC campaigns, PPC optimization, how to use Google AdWords, PPC strategies, online marketing, online marketing tools, books on online marketing, google, pay per click, online advertising, advertising online, internet advertising, adwords, ecommerce, internet commerce

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
420 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9780470640739
Printed ISBN
9780470500231

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