Gillin, Paul

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Gillin, Paul - Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9780470939734
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Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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The first book devoted entirely to B2B social marketing

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

  • Features plentiful examples, case studies, and best practices

  • Focuses on the channels that are most effective for B2B marketers

  • Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books

Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

Keywords: social media, b2b, business-to-business, social media b2b, social marketing business-to-business, social marketing b2b, sell b2b online, sell business to business online, build business relationships online, social media best practices, social media corporate, social media corporate transparency, fac business, twitter business, linkedin business, search marketing, keyword marketing, b2b examples, b2b marketing, b2b marketing plan, b2b marketing strategies, b2b advertising, b2b pr, b2b public relations, social media governance, social media policy, social media policies, b2b marketing mix, b2b podcasting, b2b blogging, b2b social networking, newsletter, email marketing, email newsletter, eblast

John Wiley and Sons, Inc.
Publication year
Page amount
256 pages
Printed ISBN

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