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Cunningham, Court

Local Online Advertising For Dummies

Cunningham, Court - Local Online Advertising For Dummies, ebook

25,90€

Ebook, ePUB with Adobe DRM
ISBN: 9780470637319
DRM Restrictions

Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
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Kick your local online advertising into high gear with this friendly, timely guide!

Go beyond the phonebook's Yellow Pages and bring your business into the modern world by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.

  • Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift
  • Explores how to research your audience, set goals, and build a plan
  • Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing
  • Examines blogs, chat rooms, video, and other ways to win customers

Don't miss the free offer from Yodle that comes with this practical guide!

Keywords: online advertising, advertising locally, local online advertising, advertising a small business, advertising a local business, search engine optimization

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
384 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470637319
Printed ISBN
9780470497425

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