Clifton, Brian

Advanced Web Metrics with Google Analytics

Clifton, Brian - Advanced Web Metrics with Google Analytics, ebook

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Valuable tips and tricks for using the latest version of Google Analytics

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.

This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.

  • Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators
  • Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
  • Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
  • Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API

Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

Keywords: how to use Google Analytics, getting more from Google Analytics, books on Google Analytics, using Google Analytics, how to measure Web site effectiveness, Web metrics, tracking Web site visitors, measuring Web site effectiveness, Web analytics tools, using Web analytics, web analytics, website metrics, website analysis, website optimization, landing page optimization, website data, measuring websites

John Wiley and Sons, Inc.
Publication year
Page amount
440 pages
Information Technology, Telecommunications
Printed ISBN

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