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Hyman, Michael

Marketing Research Kit For Dummies

Hyman, Michael - Marketing Research Kit For Dummies, ebook

31,00€

Ebook, ePUB with Adobe DRM
ISBN: 9780470632567
DRM Restrictions

Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
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The tools you need to identify, obtain, record, and analyze data

Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.

Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.

  • Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups

  • Fully explains the process of sampling, analyzing data, and reporting results

  • Features tips on developing questionnaires for face-to-face, Internet, and postal surveys

  • Helps you keep an eye on your competition and analyze their results

When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies.

Keywords: marketing research, primary research, secondary research, marketing budget, market research toolbox, marketing research toolbox, preparing questionnaires, questionnaires, developing questionnaires, focus groups, research tools, new product development, marketing plan, how to do market research, how to research markets, market research for dummies, marketing research for dummies

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
384 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470632567
Printed ISBN
9780470520680

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