Thomas, Ann
Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback
Make customer feedback work for your business.
Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.
Pay Attention! paves the way. Your company wins when you:
- Understand Customer Expectations
- Embrace and implement The RATER Factors
- Define who you are and what you offer
- Become E.T.D.B.W. (Easy To Do Business With)
- Connect with your audience in all mediums
- React appropriately and respond immediately to customer feedback
- Recover sincerely when things go wrong
All you need is to Pay Attention!
- Author(s)
- Thomas, Ann
- Applegate, Jill
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Page amount
- 240 pages
- Category
- Economy
- Format
- Ebook
- eISBN (ePUB)
- 9780470627426
- Printed ISBN
- 9780470563557