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Hubbard, Douglas W.

How to Measure Anything: Finding the Value of Intangibles in Business

Hubbard, Douglas W. - How to Measure Anything: Finding the Value of Intangibles in Business, ebook

49,60€

Ebook, PDF with Adobe DRM
ISBN: 9780470625675
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Printing96 pages with an additional page accrued every 8 hours, capped at 96 pages
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Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

  • Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction
  • Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
  • Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
  • Offers practical methods for measuring a variety of "intangibles"
  • Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management – and explains how to tell effective methods from management mythology

Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

Keywords: how to measure anything, lens model, calibrated estimators, calibrated experts, investment boundary, calibrated estimates, promotion weeks, brand damage, fuel flow meters, calibration training, prediction markets, captured tanks, systemic error, measurement, intangibles, measuring risk, measuring the value of information, Bayesian statistics, calibration tests

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
2
Page amount
320 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470625675
Printed ISBN
9780470539392

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