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Brands, Robert F.

Robert's Rules of Innovation: A 10-Step Program for Corporate Survival

Brands, Robert F. - Robert's Rules of Innovation: A 10-Step Program for Corporate Survival, ebook

34,70€

Ebook, ePUB with Adobe DRM
ISBN: 9780470620984
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Printing62 pages with an additional page accrued every 12 hours, capped at 62 pages
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From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation

In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.

Robert's Rules of Innovation™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation

  • Distills Robert Brands' wealth of experience as a leader of international product development teams
  • Explains why innovation is imperative
  • Provides the practical steps needed to deliver innovation
  • Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices

Timely, accessible, and indispensable, Robert's Rules of Innovation™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation™ is a must-read for managers at all levels.

Keywords: Robert?s Rules of Innovation, Innovation Coach, ten rules for strategic innovators, innovation, myths of innovation, making innovation work, innovator?s solution, vijay govindarajan, chris trimble, curtis Carlson, William Wilmot, scott berkun, tony Davila, marc Epstein, Robert Shelton, clayton Christensen, Michael raynor, robert?s rules of order

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
208 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470620984
Printed ISBN
9780470596999

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