Miller, Kivi Leroux

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

Miller, Kivi Leroux - The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9780470619858
DRM Restrictions

Printing75 pages with an additional page accrued every 10 hours, capped at 75 pages
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A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

Includes cost-effective strategies and proven tactics for nonprofits

An ideal resource for thriving during challenging times

Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Keywords: nonprofit marketing strategies, nonprofit marketing tips, nonprofit marketing ideas, nonprofit marketing methods, nonprofit marketing techniques, nonprofit marketing guide, nonprofit marketing handbook, nonprofit marketing options, nonprofit marketing online, nonprofit marketing cost effective, nonprofit marketing in tough times, nonprofit communications, nonprofit marketing tips

John Wiley and Sons, Inc.
Publication year
The Jossey-Bass Nonprofit Guidebook Series
Page amount
250 pages
General Works
Printed ISBN

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