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Zichermann, Gabe

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Zichermann, Gabe - Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470618691
DRM Restrictions

Printing86 pages with an additional page accrued every 9 hours, capped at 86 pages
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Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will:

  • Explain the growing phenomenon of game-based marketing and how it works

  • Show marketers how to develop games to incorporate into their marketing strategy

  • Share fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The Tab; the iconic McDonald’s Monopoly Game that reportedly generates nearly one-hundred million dollars in incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world scavenger hunts for miles accrue millions annually.

Provocative and instructive, Game-Based Marketing’s message is clear: Use the tools in this book to put games in your marketing mix now… or you’ll be out of the game altogether.

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
288 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470618691
Printed ISBN
9780470562239

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