Schatz, Stephen F.

Effective Telephone Fundraising

Schatz, Stephen F. - Effective Telephone Fundraising, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9780470617687
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Printing101 pages with an additional page accrued every 8 hours, capped at 101 pages
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An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising

Presenting a detailed structure for writing effective telephone call "scripts", Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a "road map/chart" for structuring effective call scripts.

  • This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call.
  • Examines in detail a systematic way of dealing with objections
  • Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone
  • Reveals how to assess the giving potential of prospects
  • Includes sample scripts or call outlines
  • Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results

A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.

Keywords: effective telephone fundraising, telephone fundraising scripts, nonprofit strategy, major gift officers, direct mail fundraising, telephone fundraising, phone fundraising strategies, donor motivation, active donors, fundraising program, the ask, sample fundraising scripts, donor communication, call outlines, soft scripts, pledge drives, telethons, nonprofit, non-profit, not-for-profit, volunteer, pledge drive, cold call, donor, philanthropy, fundraising, fundraiser, telephone bank, telethon

John Wiley and Sons, Inc.
Publication year
Page amount
336 pages
General Works
Printed ISBN

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