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Saul, Jason

Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change

Saul, Jason - Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change, ebook

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ISBN: 9780470892190
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Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?

Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.

  • Explains the fundamental shift in the role of business in society, from social contract to social capital market
  • Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding
  • Offers step-by-step guidance for creating economic value through positive social change

Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.

Keywords: social change and private sector engagement, market-driven social change, next generation corporate social responsibility, profit-driven social strategies, social change and business, social strategies and corporations, corporate social innovations, business in society, how do we turn social change into a business strategy?,  , next generation social strategy, new economy and social change, creating economic value, positive social change, social innovations, leverage the machinery of the business to solve social problems, companies taking control of the social agenda, social innovation and GE healthymagination, social innovation and Wellpoint’, s Tonik, social innovation and Cisco Networking Academy, social innovation and Wal-Mart $4 prescription drugs, social innovation and Travelers Finance and Insurance Academy, social innovation and Coca Cola Manual Distribution Network, cause marketing and A Day Made Better Office Max.

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470892190
Printed ISBN
9780470614501

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