Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
- Develop and harness a powerful, sustainable, word-of-mouth movement
- Describes 10 lessons to master and create a powerful, sustainable movement
- The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Keywords: word of mouth marketing, word of mouth movement, movement marketing, internet movements, social networks, social marketing, twitter, fac, twitter marketing, fac marketing, social movement, self-organizing
- Church, Geno
- Cordell, Greg
- Jones, Spike
- Phillips, Robbin
- John Wiley and Sons, Inc.
- Publication year
- Page amount
- 240 pages
- eISBN (ePUB)
- Printed ISBN