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Church, Geno

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Church, Geno - Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470872277
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Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

  • Develop and harness a powerful, sustainable, word-of-mouth movement
  • Describes 10 lessons to master and create a powerful, sustainable movement
  • The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Keywords: word of mouth marketing, word of mouth movement, movement marketing, internet movements, social networks, social marketing, twitter, fac, twitter marketing, fac marketing, social movement, self-organizing

Author(s)
 
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470872277
Printed ISBN
9780470614181

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