Aaker, Jennifer

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Aaker, Jennifer - The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9780470885604
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Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book

  • Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results

  • Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty

  • Leverage the power of design thinking and psychological research with practical strategies

  • Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States

The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Keywords: applying the power of social media, using social media to achieve goals, the power of social technology, four skills of the Dragon Fly Effect, Fac, Twitter, YouTube, social media and political change, economic justice and social media, social media and micro-loans, harnessing social media, Dragonfly Toolkit, using social media to improve society, Fac, Starbuck’, s, Sameer, The Gap, Give and Get, Kiva, Obama campaign strategies, Stanford Graduate School of Business,  , The Power of Social Technology, business agility, business for social change, viral marketing, corporate goals, start-ups, social good, Chip Heath, Dan Ariely

John Wiley and Sons, Inc.
Publication year
Page amount
256 pages
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