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Bhaskaran, Vivek

Online Surveys For Dummies

Bhaskaran, Vivek - Online Surveys For Dummies, ebook

25,90€

Ebook, ePUB with Adobe DRM
ISBN: 9780470610558
DRM Restrictions

Printing101 pages with an additional page accrued every 8 hours, capped at 101 pages
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The easy way to build effective online surveys for your business, with three months of free service!

By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey.

You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover

  • What a survey is and how to put one together
  • Survey lingo and a sample survey to study
  • How to develop questions and assemble them into an attractive, easy-to-use interface that encourages response
  • Tips for identifying and contacting the respondents you want to hear from
  • The steps involved in making a usable analysis of the results
  • Pitfalls to avoid, things to check out before launching a survey, and best practices

With the book, you'll also receive three months of free service from a top survey vendor to get you started.

Keywords: online marketing, creating a survey, market research, online market research, market research surveys, Internet surveys

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
336 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9780470610558
Printed ISBN
9780470527962

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