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Daum, Kevin

Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

Daum, Kevin - Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable, ebook

22,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470609866
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Don't just get your message out. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R

  • Recognize the four types of buyers

  • Observe from the buyer's perspective, and adapt your message

  • Acknowledge the buyer's special wants and needs

  • Resolve the buyer's issues

Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470609866
Printed ISBN
9780470598795

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