Daum, Kevin
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable
In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R
- Recognize the four types of buyers
- Observe from the buyer's perspective, and adapt your message
- Acknowledge the buyer's special wants and needs
- Resolve the buyer's issues
Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!
- Author(s)
- Daum, Kevin
- Turner, Daniel A.
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Page amount
- 256 pages
- Category
- Economy
- Format
- Ebook
- eISBN (ePUB)
- 9780470609866
- Printed ISBN
- 9780470598795