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Thomases, Hollis

Twitter Marketing: An Hour a Day

Thomases, Hollis - Twitter Marketing: An Hour a Day, ebook

29,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470609392
DRM Restrictions

Printing130 pages with an additional page accrued every 6 hours, capped at 130 pages
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The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.

  • Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
  • This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
  • The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
  • Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
  • The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management

Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

Keywords: using Twitter for marketing, Twitter for business, Twitter business applications, marketing with Twitter, Twitter marketing campaigns, business uses for Twitter, how to market with Twitter, how business uses Twitter, Twitter marketing book, twitter business book, twitter for brand building, guide to branding on twitter, guide to marketing on twitter, business twitter strategy, twitter strategy, marketing on twitter, branding on twitter, twitter branding, twitter books, advanced twitter, twitter for b2b, twitter for b2c, twitter metrics, twitter tactics, twitter plan, social media, social media guide, social media strategy, social media plan

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
432 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470609392
Printed ISBN
9780470562260

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