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Sargeant, Adrian

Fundraising Principles and Practice

Sargeant, Adrian - Fundraising Principles and Practice, ebook

59,50€

Ebook, ePUB with Adobe DRM
ISBN: 9780470609361
DRM Restrictions

Printing180 pages with an additional page accrued every 5 hours, capped at 180 pages
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From leading fundraising professor Sargeant with contributions from top scholars, this definitive text provides nonprofit professionals, professors, and students with access to the most relevant theories on the vital topic of fundraising. In addition to concrete examples of modern fundraising practice, the book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning.

Keywords: learning about fundraising, theories of fundraising, introduction to fundraising, fundraising ethics, donor behavior, fundraising planning, fundraising audit, fundraising planning, case for support, direct and interactive marketing for fundraising, e-fundraising, major gifts, planned gifts, bequest giving, institutional fundraising, corporate fundraising, grant fundraising, fundraising and civil society, fundraising events, the social role of fundraising

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Series
Essential Texts for Nonprofit and Public Leadership and Management
Page amount
600 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9780470609361
Printed ISBN
9780470450390

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