Lencioni, Patrick M.
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
- Offers a key resource for gaining competitive advantage in tough times
- Shows why the quality of vulnerability is so important in business
- Includes ideas for inspiring customer and client loyalty
- Written by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
Keywords: Lencioni business fable. Lencioni and vulnerability, how to be vulnerable in business, Lencioni and competitive advantage, , Lencioni and customer loyalty, Lencioni and client loyalty
- Author(s)
- Lencioni, Patrick M.
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Series
- J-B Lencioni Series
- Page amount
- 200 pages
- Category
- Economy
- Format
- Ebook
- eISBN (ePUB)
- 9780470597606
- Printed ISBN
- 9780787976392