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Kaushik, Avinash

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Kaushik, Avinash - Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, ebook

39,70€

Ebook, ePUB with Adobe DRM
ISBN: 9780470596449
DRM Restrictions

Printing151 pages with an additional page accrued every 5 hours, capped at 151 pages
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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
504 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9780470596449
Printed ISBN
9780470529393

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