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Hiam, Alexander

Marketing For Dummies®

Hiam, Alexander - Marketing For Dummies<sup>&#174;</sup>, ebook

22,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470567296
DRM Restrictions

Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
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Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.

Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service.

  • Explains Internet and search engine marketing to work for you
  • Helps you identify customers where you least expect them
  • Offers tips on using online resources to size up competitors
  • Covers effective product positioning in a crowded marketplace
  • Introduces guerilla and global marketing

You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

Keywords: promote products, marketing plans, marketing budget, product positioning, customer service, marketing campaigns, Internet marketing, guerilla marketing, global marketing

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
3
Page amount
384 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470567296
Printed ISBN
9780470502105

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