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Levinson, Jay Conrad

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

Levinson, Jay Conrad - Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, ebook

21,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470564585
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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The latest tips on green marketing and sustainable business strategies

Forget greed; green is good. Today's cutting-edge businesses understand that making the world a better place can also be a great way to make money-in fact, it's an essential aspect of a sustainable business model. Guerrilla Marketing Goes Green gives the tools to make that sustainable model work.

Catching the wave of this new trend in true guerilla marketing fashion, Guerrilla Marketing Goes Green presents unbeatable insurgent tactics for increasing your profits while improving the planet. This up-to-the-minute sourcebook gives you the theory and the roadmap to get your sustainability marketing plan up and running, including

  • Proof that ethical, Green businesses work better
  • Solid marketing tools ethical business owners can harness to grow their businesses
  • Strategies for using blogs, social networking websites (not just Facebook, Twitter, and MySpace, but lesser-known ones such as Plaxo), podcasts, and teleseminars

Whether you're just starting your business, or are well-established but seek a Greener direction, Guerrilla Marketing Goes Green will help you market your business as one your customers can embrace on all levels.

Keywords: green marketing, greenwashing, Web 2.0 marketing, green business, green jobs, green collar, social enterprise, sustainable marketing plan, business ethics, ethical business, green business, green products, greentailing, green to gold, sustainable products, marketing, jay Conrad levinson, shel horowitz

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470564585
Printed ISBN
9780470409510

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