Jarboe, Greg

YouTube and Video Marketing: An Hour a Day

Jarboe, Greg - YouTube and Video Marketing: An Hour a Day, ebook

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A complete, task-based guide to developing, implementing, and tracking a video marketing strategy

Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.

If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.

  • Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks

  • Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more

  • Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization

  • Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics

  • Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials

YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.

Keywords: YouTube marketing, marketing on YouTube, promoting a business on YouTube, promoting a business online, online marketing, keyword strategies, video optimization, video marketing strategy, Hour a Day, Hour a Day books, Internet marketing, using video, video marketing campaigns, YouTube marketing campaigns, viral marketing, viral video, Greg Jarboe, YouTube, Vimeo

John Wiley and Sons, Inc.
Publication year
Page amount
380 pages
Printed ISBN

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