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Mortensen, Dennis R.

Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

Mortensen, Dennis R. - Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights, ebook

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Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

Keywords: Yahoo web analytics, Yahoo! Web analytics, web analytics methods, web analytics tactics, web analytics secrets, web analytics techniques, web analytics basics, Yahoo! analytics basics, implement web analytics methods, implement web analytics concepts, guide to web analytics, guide to Yahoo! web analytics, guide to Yahoo web analytics, examples of web analytics, web analytics best practices

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9780470555187
Printed ISBN
9780470424247

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