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Durham, Sarah

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Durham, Sarah - Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, ebook

34,70€

Ebook, ePUB with Adobe DRM
ISBN: 9780470542217
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Printing68 pages with an additional page accrued every 11 hours, capped at 68 pages
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In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Keywords: building a strong nonprofit identity, nonprofit mission-focused communications, positioning a nonprofit, branding a nonprofit, branding nonprofit campaigns, branding nonprofit materials, coordinate nonprofit branding and communications, nonprofit organizational profile, nonprofit identity presentation, nonprofit experiential outreach

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
225 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9780470542217
Printed ISBN
9780470527535

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