Geier, Philip H.

Internet Management for Nonprofits: Strategies, Tools and Trade Secrets

Geier, Philip H. - Internet Management for Nonprofits: Strategies, Tools and Trade Secrets, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9780470637449
DRM Restrictions

Printing166 pages with an additional page accrued every 5 hours, capped at 166 pages
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The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner

The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.

  • Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques

  • Includes chapters written by leading Internet professionals

  • In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications

Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.

Keywords: Theodore Hart, James M. Greenfield, Steve MacLaughlin, Philip H. Geier, nonprofit internet strategies, fundraising, CFREcfre review, social networks, mobile technology, prospect research, P2P fundraising, people-to-people fundraising, Internet, Twitter, Web 2.0, Fac, MySpace, LinkedIn, social networks, tweeting, tweet, non-profit, nonprofit, not-for-profit, LiveJournal, blog, blogging, Blogger, podcast, podcasting, tags, tagging, social tagging, virtual communities, Second Life, web

John Wiley and Sons, Inc.
Publication year
The AFP/Wiley Fund Development Series
Page amount
552 pages
General Works
Printed ISBN

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