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LaBonte, David A.

Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

LaBonte, David A. - Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470527726
DRM Restrictions

Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."
Michael Purcell, Senior Vice President, Product Development, Global Cash Card

"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."
Catherine Monson, President, PIP Printing

"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."
Marc Anthony, President, Black Dot Wireless

"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."
Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management

Keywords: Marketing & Sales

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Page amount
224 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470527726
Printed ISBN
9780470357675

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