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Mortensen, Dennis R.

Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

Mortensen, Dennis R. - Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights, ebook

39,70€

Ebook, PDF with Adobe DRM
ISBN: 9780470524091
DRM Restrictions

Printing122 pages with an additional page accrued every 6 hours, capped at 122 pages
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Companies spent $4.8 billion on Web analytics tools and services in 2007. This book is the only one to show readers how to use Yahoo!’s free Web analytics tool. Offering step-by-step instructions and advanced techniques on how to customize tracking codes, evaluate enterprise and pay-per-click campaigns, track custom fields and internal search, and effectively use data visualization tools, this resource discusses the “why” of Web analytics as well as the “how” and reveals secrets and tricks not documented elsewhere. Topics include reporting results, using dashboards, paid search analysis and optimization, content analysis and optimization, and much more.

Keywords: Yahoo web analytics, Yahoo! Web analytics, web analytics methods, web analytics tactics, web analytics secrets, web analytics techniques, web analytics basics, Yahoo! analytics basics, implement web analytics methods, implement web analytics concepts, guide to web analytics, guide to Yahoo! web analytics, guide to Yahoo web analytics, examples of web analytics, web analytics best practices

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
408 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9780470524091

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