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Rosen, Richard

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

Rosen, Richard - Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470522394
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Printing30 pages with an additional page accrued every day, capped at 30 pages
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Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Keywords: direct marketing, understanding consumers, global market, profit-driven marketing model, reaching a global market, global marketing, marketing

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470522394
Printed ISBN
9780470164938

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