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Baskin, Merry

A Master Class in Brand Planning: The Timeless Works of Stephen King

Baskin, Merry - A Master Class in Brand Planning: The Timeless Works of Stephen King, ebook

42,25€

Ebook, ePUB with Adobe DRM
ISBN: 9781119994909
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Printing119 pages with an additional page accrued every 7 hours, capped at 119 pages
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In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985.  They remain timelessly potentially valuable but are an almost unexploited gold mine.  This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.

The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. 


The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

Keywords: BUSINESS & ECONOMICS / Sales & Selling BUS058000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Page amount
396 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119994909
Printed ISBN
9780470517918

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