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McPhee, Neil

The Hidden Art of Interviewing People: How to get them to tell you the truth

McPhee, Neil - The Hidden Art of Interviewing People: How to get them to tell you the truth, ebook

47,60€

Ebook, PDF with Adobe DRM
ISBN: 9780470513231
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Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
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There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.

Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.

Keywords: BUSINESS & ECONOMICS / Sales & Selling BUS058000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
en
Edition
1
Page amount
384 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470513231
Printed ISBN
9780470060797

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