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Nichols, David S.

Return on Ideas: A Practical Guide to Making Innovation Pay

Nichols, David S. - Return on Ideas: A Practical Guide to Making Innovation Pay, ebook

36,95€

Ebook, PDF with Adobe DRM
ISBN: 9780470512074
DRM Restrictions

Printing84 pages with an additional page accrued every 9 hours, capped at 84 pages
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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem.

The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.

Keywords: BUSINESS & ECONOMICS / Sales & Selling BUS058000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Page amount
280 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470512074
Printed ISBN
9780470028575

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