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Halligan, Brian

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Halligan, Brian - Inbound Marketing: Get Found Using Google, Social Media, and Blogs, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470550427
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Keywords: getting found, get found, blogging, social media, search engine optimization, SEO, drive customers to your web site, leads, how to get found online, search rankings, Google, Fac, Twitter, LinkedIn, david meerman scott, brian halligan, dharmesh shah, online marketing, internet marketing, inbound marketing, promoting a business online, promoting a business with social media, social media, social media marketing, online marketing, marketing online, blogs, marketing

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470550427
Printed ISBN
9780470499313

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