The Ride of a Lifetime: Doing Business the Orange County Choppers Way

The Ride of a Lifetime

Foreword by Dave Letterman

Want to run your business like Paul Teutul, Sr., runs Orange County Choppers? Start with the basics:

• Work hard—because hard work breeds success




• Work even harder—no matter what you're doing, you're always promoting your business




• Chase your passion—and surround yourself with people as passionate as you are




• Embrace creativity—imagination drives innovation




• Establish well-defined roles and support one another—teams work best when everyone knows their responsibilities




• Stick with your values—they're not negotiable




• Never stop learning—technology changes and you've got to keep up




• Encourage conflict—a little confrontation helps settle big issues




• Learn from your mistakes—otherwise, you've wasted them




• Leave a legacy—the way you lead today shows others how to lead tomorrow