Hiam, Alexander
Marketing Kit for Dummies
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Keywords: business marketing, marketing a business, marketing program, marketing strategies, online marketing, viral marketing, guerrilla marketing, marketing plan, budget, publicity, create a buzz, Web campaigns, customer research, sales promotions
- Author(s)
- Hiam, Alexander
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2009
- Language
- en
- Edition
- 3
- Page amount
- 384 pages
- Category
- Economy
- Format
- Ebook
- eISBN (ePUB)
- 9780470478219
- Printed ISBN
- 9780470401156