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Cantrell, Robert L.

Outpacing the Competition: Patent-Based Business Strategy

Outpacing the Competition: Patent-Based Business Strategy

84,30€

PDF with Adobe DRM
ISBN: 9780470471029
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Printing86 pages with an additional page accrued every 9 hours, capped at 86 pages
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Patentable assets comprise more than half of the value of most American companies and represent the most quantifiable of the soft assets called intellectual property. The Dynamics of Patent Strategy explores the business dynamics behind creating, acquiring, advancing, and defending patentable assets. This innovative book puts patentable assets, the core value of technology companies, at the center of a broader business strategy discussion. It includes an abundance of case studies and real-world anecdotes. Thorough and clear, this book will be useful to attorneys and business professionals.

Keywords: Robert Cantrell, intellectual property, IP, intellectual assets

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
288 pages
Category
Upbringing, Education
Format
Ebook
eISBN (PDF)
9780470471029

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