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Hyken, Shep

The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Hyken, Shep - The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists, ebook

21,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470463833
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer– and shows how you can do it too.

Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

Keywords: Marketing & Sales, customer service, improving customer service, customer service and technology, improving customer loyalty, customer service in digital age, customer retention, business in digital age, customer loyalty, customer loyalty programs, building customer loyalty

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470463833
Printed ISBN
9780470404829

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