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Scott, David Meerman

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

Scott, David Meerman - World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, ebook

22,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470459423
DRM Restrictions

Printing62 pages with an additional page accrued every 12 hours, capped at 62 pages
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A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

Keywords: Marketing & Sales, how to get noticed, high-impact content, generating content, online marketing, engaging content, ideas for content, Internet marketing, Fac, MySpace, YouTube, Twitter, Second Life, social media marketing, social marketing, The New Rules of Marketing and PR, Lon Safko, David Brake, online marketing, social media, New Rules of Marketing and PR, New Rules of Marketing & PR, Word of Mouse, David Meerman Scott

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
208 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470459423
Printed ISBN
9780470395004

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