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Masterson, Michael

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

Masterson, Michael - Changing the Channel: 12 Easy Ways to Make Millions for Your Business, ebook

14,90€

Ebook, ePUB with Adobe DRM
ISBN: 9780470456897
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
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An all-encompassing guide to making the most from multi-channel marketing


Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.

Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.

  • Discusses how to create successful marketing campaigns by using a mix of different marketing channels

  • Offers some smart ways to track customer buying habits with a database that covers all marketing channels

  • Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches

With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

Keywords: MaryEllen Tribby, changing the channel, business growth, search engine marketing, event marketing, social media advertising, metabolic code, squeeze page, alternative marketing channels, organic search results, social media sites, telemarketing campaign, direct response television, direct response radio, direct response online marketing, multi-channel marketing, Agora, Agora Financial

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Series
Agora Series
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470456897
Printed ISBN
9780470538807

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