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Patterson, Sally J.

Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan

Patterson, Sally J. - Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan, ebook

59,50€

Ebook, ePUB with Adobe DRM
ISBN: 9780470442715
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Printing96 pages with an additional page accrued every 8 hours, capped at 96 pages
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How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Keywords: Janel M. Radtke, strategic communications, nonprofits, philanthropic organizations

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
2
Page amount
320 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9780470442715
Printed ISBN
9780470401224

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