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Cakim, Idil M.

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

Cakim, Idil M. - Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers, ebook

39,70€

Ebook, ePUB with Adobe DRM
ISBN: 9780470573082
DRM Restrictions

Printing62 pages with an additional page accrued every 12 hours, capped at 62 pages
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Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.

  • Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products
  • Reveals how word of mouth disperses online
  • Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses
  • Explains how to design online word of mouth campaigns
  • Includes measurement tools to gauge the impact word of mouth campaigns

Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.

Keywords: business strategy, business ideas, business marketing, word-of-mouth marketing, word of mouth marketing, influencer marketing, guerilla marketing, internet marketing, marketing strategy, marketing communications, online business, online media, digital media, digital communications, interactive media, Interactive Media, social media, online business strategy, word of mouth marketing, word of mouth campaign, word of mouth marketer, online marketing, buzz marketing, viral marketing, social media strategy, Twitter, blog, Fac, Andy Sernovitz, Guy Kawasaki, Seth Godin, Emanuel Rosen, conversational marketing, online influencers, WOM, wom

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
1
Page amount
208 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470573082
Printed ISBN
9780470442555

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