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Masterson, Michael

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

Masterson, Michael - Changing the Channel: 12 Easy Ways to Make Millions for Your Business, ebook

14,90€

Ebook, PDF with Adobe DRM
ISBN: 9780470425640
DRM Restrictions

Printing82 pages with an additional page accrued every 9 hours, capped at 82 pages
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Changing the Channel offers you a detailed look at twelve of today's most important marketing channels–explaining how each one works and addressing the challenges you might face should you choose to use them. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. With this book, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve your bottom line.

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Series
Agora Series
Page amount
272 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470425640

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