Login

Kuhlmann, Arkadi

The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause

Kuhlmann, Arkadi - The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause, ebook

14,90€

Ebook, PDF with Adobe DRM
ISBN: 9780470422427
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
Copy to clipboard13 excerpts

The Orange Code recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and leadership that built ING Direct, and detail how personal financial empowerment has made everyone a winner in this story.

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470422427

Similar titles